Dadelo plans development on Polish, Czech and Slovak markets


Wpis dostępny jest także w języku: polski

Dadelo has announced the company’s development programme, which includes the acquisition of online bicycle shops in the Czech and Slovak markets. The company also plans to invest in sports shops offering accessories for other sports disciplines and to open a stationary shop in Poland.

Dadelo is a company belonging to Oponeo group, which operates in the Polish e-commerce market. It specialises in selling bicycles, as well as bicycle parts, accessories and clothing. Customers of the company can use such sales channels as and The company has announced that it plans to expand its operations, not only on the Polish market but also in neighbouring countries.

As announced by Ryszard Zawieruszyński, the company’s CEO, talks are currently underway to acquire online bicycle shops in the Czech and Slovak markets. In his opinion, the acquisition should not reduce profitability. He also points out that companies in Slovakia and the Czech Republic have similar parameters in terms of the first margin, which is 30 plus. Diversity in the case of brands sold is also important so that Polish products can be introduced to the Czech market, and Czech brands will enrich the offer for customers in Poland.

Dadelo is also developing in Poland

The company’s CEO explained that the company’s growth on the Polish market will be based on acquiring platforms selling accessories for various sports, such as running, swimming, Nordic walking or climbing. The opening of a stationary shop in Warsaw is also planned for the second or third quarter of 2022. Within two years, six stationary shops are to be established in various locations in Poland. Although the company initially planned to launch showrooms, it is now choosing to invest in larger shops of around 2,000 m2.

The company states that it has no plans to issue new shares, and in the case of larger acquisitions it will use a loan or choose the option of a minority stake. The company’s CEO also reported on the existing shortage of goods, which means that customers, unable to buy a new bike, are less likely to purchase accessories and sportswear. In contrast, bicycle parts have become popular, as customers have often decided to repair their existing equipment, postponing the purchase of a new bicycle.

The company’s president explained that due to a shortage of goods, the company may not achieve its sales plan, which was to amount to PLN 90m. However, he stressed that the plan for 2022 is based on strong stocking, despite emerging difficulties in the availability of goods from manufacturers. Net sales revenue in the third quarter of 2021 is estimated at PLN 22.5m and represents an increase of 18% compared to the previous year. Year-to-date sales amounted to PLN 65.7m, and this means an increase of 26%.

More information in the PMR report “Sports goods retail market in Poland 2021. Market analysis and development forecasts for 2021-2026″.

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