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Market News Trends

Lidl launches online store

Today the shop has officially opened Internet discount network of German discount stores Lidl. At the beginning of the offer you will find There are 650 articles, but only non-food articles. Thus, the biggest players e-grocery market – Tesco, Carrefour or Frisco.pl can sleep peacefully – Lidl, at least for the time being, does not compete with them.

In spite of appearing information on Lidl’s cooperation with Inpost and planned use parcel machines located at chain stores as collection points, for the time being products will be delivered by courier companies only, within three days of the moment the order is placed. The products will therefore be shipped from stock and Lidl does not yet intend to take advantage of the fact that it owns a network in excess of 670 stores throughout the country. Example of a German e-shop clearly visible shows how much of a problem in the online food market is represented by logistics. If Lidl wanted to open an e-shop with food, even which only works in the click-and-collect format, this would involve the need to recruit a large number of additional staff to order picking. If delivery options were added, the costs would increase geometrically, the costs of purchasing refrigerated vehicles and employment would be added.

Of course, the focus on industrial products does not mean that the Lidla e-shop will not be a success. On the occasion of many in-out campaigns, consumers literally pulled themselves out of the hands of products lying in baskets, and queues of people were formed in front of shops, who were waiting for the opening hour. Now you will be able to buy from home, and that’s it Even a week before the introduction of products to stationary stores.

Meanwhile, the online market trade in goods and is still waiting for a revolution that will popularise buying food on the Internet. According to PMR data, the internet channel in 2018 in 2011 was responsible for only 0.4% of the value of the entire food market in Poland, and forecasts indicate that, despite the high dynamics, this share will only increase in the future. a doubling in the perspective of the next five years. For comparison: still a channel shops at service stations will be almost three times bigger. Entry innovations such as refrigerators (Coolomat, Inpost), delivery through a neighbour (There are networks of Carrefour) or dark store (Lisek.App, bicycle delivery even within a period of time. 10 minutes from one of the mini-magazines) can encourage more consumers to try to buy food on the Internet, but only to open up one’s own e-shops by the largest retail chains will make food purchases at The internet will become truly popular.

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