Market News Trends

Medium price segment dominates clothing and footwear market in Poland

skanowanie metki zakupy

The Polish clothing and footwear market in Poland is dominated by products from the mid-price segment, which currently accounts for nearly half of the market. Despite the fact that the share of the average price segment in the market is slightly falling. However, its position is currently unwavering.

The medium price segment dominates clothing and footwear market

The medium-price segment is the largest segment of the clothing and footwear market in Poland – currently it covers almost half of the market. Not surprisingly, considering the prevalence of purchases in the so-called chain stores, whose offer is located mainly in the middle price segment. PMR’s results show that if the respondent bought clothes in a stationary store in the last 12 months preceding the survey, in almost 8 out of 10 cases it was a chain store in a shopping mall.

Despite the fact that the share of the average price segment in the market is slightly declining, the market share of the average price segment is slightly declining. However, its position is currently unchanged. The share of the lower price segment is also declining in favour of the highest price segment.

The importance of the higher price segment is growing

The price segments in the clothing and footwear market are subject to changes – the share of the lowest price segment is decreasing – clothing mainly purchased at discounts, on bazaars or large-format stores between 2015-2019 lost 2 percentage points of market share.

In turn, the growth took place in the highest price segment. In recent years, the higher and luxury segment recorded an increase of 3 percentage points. The development of this category is positively influenced by factors such as growing disposable income, which translates into higher spending on more expensive fashion items, growing consumer awareness, their love of luxury brands and the attractiveness of Poland among foreign tourists who buy fashion items at the same time.

It is worth noting, that none of the analysed segments recorded sales declines in the 2015-2019 perspective.

The analysis was conducted for the PMR report: Clothing and footwear retail market in Poland 2019. Market analysis and development forecasts for 2018-2023.

Leave a Comment

Your email address will not be published.

You may also like

Personnel Changes

New president of Lidl Poland appointed

post-image

Włodzimierz Wlaźlak will serve as President of Lidl Polska from March 2020. He will replace Maksymilian Braniecki, who joined the management board of Lidl Stiftung & Co. KG in January 2020.

Changes in Lidl Poland

Włodzimierz Wlaźlak, a former member of the board of directors of Lidl Polska, will serve as President of Lidl in Poland from March 2020. Maksymilian Braniecki, former President of Lidl Polska, joined Lidl Stiftung & Co. KG and is responsible for stores in Poland, the Czech Republic, Romania, Bulgaria, Slovenia, Hungary and Slovakia.

Maksymilian Braniecki has been working for Lidl for 17 years – in 2012-2015 he managed Lidl Romania. Włodzimierz Wlaźlak has also been associated with the company for 17 years.

The Lidl discount chain has over 700 stores in Poland.

Read More
Market News

New market leader?

post-image

In the coming years, RTV Euro AGD will give way to the market leader for Media Expert. The chain will be the market leader thanks to the opening of new stores and the growing popularity of its online store.

According to PMR estimates, in the coming years Media Expert will overtake the current market leader in consumer electronics. In recent years, the company has recorded double-digit revenue growth, reaching a record 17% growth in 2018. These increases are achieved both by expanding the distribution channel, as well as by increasing the popularity of the chain’s online store. In 2019 alone, the chain opened 18 stores.

According to PMR’s data, internet is the fastest growing channel on consumer electronics market. The channel reaches growth almost twice as fast as the whole market. According to PMR’s forecasts, by 2024 the Internet will reach almost 1/3 of the entire electronic goods market.

High degree of…

Read More
News Trends

Wildberries already launches in Poland

post-image

Russian retailer Wildberries opened an online store in Poland and the first pickup point in Warsaw. Moreover, the company plans to open nearly 100 such points in Poland.

Wildberries, a Russian online store, in January started an online sale in Poland. Customers can order products through the website by free delivery, as well as in the collection points equipped with fitting rooms. Currently the first such point is located in Warsaw. However, the company plans to open nearly 100 Wildberries order collection points in the country.

The e-shop website offers over 14.8 thousand brands of women’s, men’s and children’s clothing, footwear, accessories and toys. What is more, the company plans to successively expand this assortment.
At this moment, he company is present in Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan. However, according to the company authorities, the company plans to enter the European Union market. After Poland the retailer considers entering the Slovakian…

Read More
Market

Lidl offers fresh sushi prepared by restaurant

post-image

The Lidl discount store chain has introduced fresh sushi sets to its offer of ten stores in Poznań and the surrounding area. Sushi is prepared by the Yattai Sushi Bar restaurant in Poznań.

 

Lidl offers fresh sushi prepared by restaurant

The offer of fresh sushi sets will be available in ten Lidl shops in Poznań, Poland, and its surroundings. The sets will be prepared and delivered in the morning by the Yattai Sushi Bar restaurant in Poznan.

Gastronomic sales in non-gastronomic facilities increases in Poland

The gastronomic market in non-gastronomic facilities (the value includes, among others, sales of ready-made coffee, hot dogs, etc.) increased by nearly 8% in 2019 in Poland. This market is growing rapidly and although in 2020 its rate of growth is expected to be slightly lower, it will grow at the higher rate than the entire food market in Poland.

For more information see the latest PMR report ,,Food…

Read More
Market News

Grocery retail market in Poland 2019

post-image

PMR presents a set of infographics from the report: Grocery retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR’s estimates, the value of the grocery retail market in Poland in 2018 reached over PLN 279bn. In 2019, market value will grow by over 4%. Among other things, thanks to social programmes such as extension of the Family 500 programme to the first child in each family, the 13th pension, or tax reductions. The market is projected to grow by at least 3% per annum in the years until 2024.

Value and growth of grocery retail market in…

Read More
News

Children’s products retail market in Poland 2019

post-image

PMR presents a set of infographics from the report: Children’s products retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR data, in 2019, children’s products market exceed PLN 15bn (€3.5bn) for the first time. After a slowdown in 2018, growth in the Polish market for children’s products pick up to 4.8% in 2019.

Value of the children’s products retail market


The most frequently purchased children’s products

The largest players

Read More