News Trends

Wildberries already launches in Poland

Russian retailer Wildberries opened an online store in Poland and the first pickup point in Warsaw. Moreover, the company plans to open nearly 100 such points in Poland.

Wildberries, a Russian online store, in January started an online sale in Poland. Customers can order products through the website by free delivery, as well as in the collection points equipped with fitting rooms. Currently the first such point is located in Warsaw. However, the company plans to open nearly 100 Wildberries order collection points in the country.

The e-shop website offers over 14.8 thousand brands of women’s, men’s and children’s clothing, footwear, accessories and toys. What is more, the company plans to successively expand this assortment.
At this moment, he company is present in Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan. However, according to the company authorities, the company plans to enter the European Union market. After Poland the retailer considers entering the Slovakian market.

Poland an attractive market for foreign companies

Foreign companies are still willing to open up to Poland. In the second half of September, the German leading player in the perfume segment, Flaconi, opened its online store.

What is more, in the clothing and footwear sector alone, only in the second half of the year its debuts in Poland had among others: Monki, Weekday, BrooQ, Sloggi, Columbia or Hermes. At the end of November another H&M’s brand debuted in Poland, and opened the first store of Weekday brand. This is another brand from the H&M Group, which debuted this year in Poland. Monki also had its debut last year. The first store was opened in August. Both stores were opened in Krakow.

Also at the end of November, a luxury brand with shoes and accessories – Hermes – opened its first shop in Poland. The shop was launched in the commercial part of the Raffles Europejski Hotel. Moreover, in October the first store was opened by a chain specializing in streetwear assortment – BRooQ. The BRooQ brand is owned by Marketing Investment Group – the owner of the Sizeer, 50style and Symbiosis store chains.

What is more, in 2020 further debuts on the Polish market are expected. An example is Primark, which plans to open its first store in Poland in spring this year. According to press reports, the Irish retailer will open its first store in Warsaw, in Galeria Młociny.

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