Wpis dostępny jest także w języku: polski
The Polish Council of Shopping Centres (PRCH) called on the owners of shopping centers, in June this year, to organize vaccination points in the malls and join the government vaccination promotion campaign #Ostatniaprosta. According to the feedback, in July there were already 30 vaccination points in the premises, pharmacies and clinics located in shopping malls.
PRCH, in order to help the centres to create new vaccination points, also cooperated with the Chancellery of the Prime Minister, the Ministry of Health, the National Health Fund and the Chief Sanitary Inspectorate. As a result of this cooperation, special guidelines for shopping centers were created, published on government websites. Up to 100 sites have already joined the campaign to promote vaccinations and offered their advertising media free of charge. In addition to the vaccination points markings, all sorts of promoting appeared in more than 800 locations in a vast range shopping centers across the country- the monthly footfall of these centers reaches almost 27 million people.
The interest in vaccinations in shopping centers is reported to often exceeds the expectations of the organizers. For example, during the three weeks of July, up to 4,439 people were vaccinated in the Galaxy center in Szczecin, 1,550 in the Wloclawek Wzorcownia Center – in a month of time, and 800 in Galeria Bronowice in Cracow, during the first 4 days.
The feedback from managers of retail facilities also reveals that customers often vaccinate when shopping or visiting a travel agency, which is especially the case for Johnson & Johnson single-dose vaccine, which can be taken at selected points without prior registration.
PRCH is a not-for-profit association uniting more than 200 companies related to the shopping centres and high streets industry.