Erli.pl e-marketplace – a threat to Allegro?

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The new e-commerce platform Erli.pl enters the market of the e-marketplaces in Poland. Will Erli.pl be the next player next to Amazon who will threaten Allegro’s position?

The platform was launched in March 2020 and is developing dynamically. Currently, it is used by over 2,500 sellers, and boasts over 9.5 million products. Erli.pl is growing in terms of sales and traffic by 150% month-on-month basis and plans to maintain such growth dynamics.

Erli.pl is targeted to both companies and individual clients. New and original products from categories such as: baby, electronics, beauty, sport and health appear on the platform.

Erli.pl is also meant to stand out with its “unique model of the loyalty program”, where the points collected for all the purchases accumulate to a free stay at one of the Holiday Park & ​​Resort centres.

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