Market News Trends

Retailers reduce plastic packaging

Poles, reaching for products from shop shelves, pay more and more attention to the packaging in which they are located. More and more often they choose products that are ecologically packaged or sold loose. In order to meet these expectations, retailers strive to reduce plastic packaging, or to enable customers to pack their products in their own boxes.

Tolerance of misuse of disposable plastic is decreasing. The zero waste philosophy also contributes to the promotion of new, more environmentally friendly solutions. This is due to the fact that food packaging now accounts for 60-70% of the total packaging market. Networks are making changes in this area dictated by consumer expectations. By 2025 100% of Kaufland’s private label packaging is to be recyclable, and the Polish branch of Lidl wants to reduce the use of plastic packaging by 20%.

What is more, Lidl also announced the introduction of fully biodegradable and industrially compostable packaging. What is possible thanks to the use of corn and wood in their production. The packaging will include bio fruit and vegetables sold within the Ryneczek Lidla. The chain also stresses that until recently, fruit and vegetables sold in plastic packaging only were available in bulk.

Carrefour also encourages customers to shop with their own packaging. Since February 2019, in the first store (in Bydgoszcz), customers can pack the products purchased by scale into their own packaging. As Carrefour has announced, such a possibility will appear in other stores of the chain.

EU Member States have also fought to reduce plastic abuse by adopting a package of waste directives in May 2018. According to these directives, recycling of packaging waste is expected to be 65% by 2025 and 70% by 2030. This percentage in Poland in 2016 was 57.9%.

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