Factory Centres, managed by Neinver, established cooperation with Traficar less than half a year ago. Within its framework, dedicated parking spaces have appeared near the entrances to the centres. For Factory’s customers, it is another opportunity to easily access outlets located outside the city centres – in Annopol and Ursus in Warsaw, Modlniczka near Kraków and Luboń on the outskirts of Poznań. And in the period of cooperation they have been lent 4 thousand times.
Who’s behind the Trafficar wheel?
Factory’s customers who rent cars in the vicinity of the centres are almost 50% of young people – aged 22 to 29 years. The total number of people who came to the outlets and left them with shopping is about halfway through. Moreover, in the first week of October, Factory’s customers coming to the centre by Traficara car received a voucher in the amount of PLN 50. The coupon displayed in the application had to be exchanged for a gift card at the information point during the first hour of shopping. As many as 700 such cards were distributed in Warsaw, Kraków and Poznań.
In mid-October, the second edition of the joint Factory and Traficar campaign was launched. Customers of the outlet could exchange a receipt in the amount of at least 200 PLN for a voucher in the amount of 20 PLN to be used in the Traficar. 350 vouchers were distributed.
Poles on fashion shopping in the outlet
One third of Poles visited any outlet in the last year. It was most often done by people with the declared highest level of income (42%), people with higher education (44%) and residents of cities with 20-199 thousand people (43%). Age has a specific influence on visiting outlets. The percentage of visitors usually ranges from about 35 to 25%. Distinguishing groups are people aged 25-34, almost half of whom visited any outlet, while on the other hand senior citizens over 65 years of age were the least likely to do so (21%). The likelihood of visiting the outlet increases with education and income levels.
Factories most frequently visited
Factory/Futura Park, popular among people aged 25-34, people with income over 5,000 PLN, respondents with higher education, as well as survey participants living in the largest cities (not surprisingly, due to the presence of Factory in Kraków, Warsaw, Wrocław or Poznań), was the most frequently indicated outlet among visitors. Neinver, the operator of four Factory outlet centres, reported that these facilities increased their sales by 5% and that 12.3 million customers visited them (including Futura Park, this would be 4% and 16.8 million respectively). Last year, Neinver invested in these centres in renovation and, in the case of the Kraków facility, in the construction of a restaurant zone (completed in March 2018).