Carrefour develops wholesale discounts in Poland
Wpis dostępny jest także w języku: polski
At the end of August Carrefour opened two more Supeco stores in Poland. They act as a combination of wholesaler and discounter.
Pallet and counter products
Supeco stores are dedicated to both individual and business customers, conducting business in trade and HoReCa sector. The range of stores includes fresh and packaged products as well as cosmetics, alcohol and home chemistry. Most of the goods are displayed on pallets and high storage racks known from the cash&carry format. However, customers can also buy fresh products from traditional counters, as well as vegetables and fruits.
As Carrefour emphasises, the ambition of the new format is to offer products at the most attractive prices on the local market, as well as to organize regular multisaver promotions (buy more for less).
Carrefour develops omnichannel
There are currently six Supeco stores in Poland. The previously operating outlets in Jaworzno, Piekary Slaskie, Tarnobrzeg and Gostyn have recently been joined by stores in Starogard Gdanski and Zabrze. Both of them were created as a result of reconstruction and rebranding of the previously operating Carrefour supermarkets there. Each of the stores has an area of about 1,100-1,200 square meters and offers about 4,500 products.
The development of the Supeco format is another step in Carrefour’s implementation of its omnibus strategy. This is one of the strongest trends on the grocery market recently. Apart from Supeco, Carrefour also operates in Poland as part of hypermarkets, supermarkets, housing estate and specialist stores and an online store. In total, it operates over 900 outlets. As part of the online store it has recently introduced a click&collect service also for food products. Carrefour is also the owner of a network of 20 shopping centers and a network of over 40 petrol stations in Poland.