Wpis dostępny jest także w języku: polski
Pad thai is by far the most popular Thai meal among Poles during the outbreak, according to Thai Wok. The company is now launching a new concept of street food outlets.
The company sales reports reveal that the three dominant dishes that Polish consumers ordered most often are pad thai (predominantly pad thai with chicken), pad udon and fried rice. Specifically, pad thai alone has sold nearly 5 million servings since the start of the pandemic, i.e. from March 2020 to May 2021. The next two items sold over 1 million servings each, according to Bartosz Brusikiewicz, managing director of the Thai Wok chain.
Thai Wok goes from the mall to the streets
Thai Wok Street is the company’s new concept of street food outlets. The Thai Wok Street menu features typical street food Thai dishes such as the mentioned pad thai. The first point of the Thai Wok Street opened in Warsaw’s Powisle district and the second location – at Ochota.
According to the newest PMR report “HoReCa market in Poland 2021. Market analysis and development forecasts for 2021-2026“, as the struggle with the COVID-19 pandemic has continued into 2021, and restrictions on catering, hotel and event operations have been extended for much of the first half of the year, it is still quite impossible for the industry to recover. Although the reopening of catering establishments is welcomed by respondents – as much as 31% plan to eat out more often than before the pandemic – the real recovery of the HoReCa market, according to PMR forecasts, will take place only in the first full year of relative ‘normality’. It is expected that It will begin in 2022, however, the market’s value will approach the pre-pandemic level only a year later.