According to a PMR survey conducted in January 2019 among people who have used catering, catering or hotel services in the last three months, more than half of the respondents (52%) indicate an attractive price as an important factor when choosing a place. A large number of respondents also pay attention to the cleanliness and tidiness of the premises, their previous experience with the premises and friendly service.
The least decisive factors for the respondents are those related to additional amenities such as a zone for animals, cloakroom. On the importance ladder there are also such characteristics as luxury of the place, a wide choice of alcohols or knowledge of the chef’s style. It is also of little importance whether the premises belong to a chain or whether the premises are newly built.
A similar measurement of the significance of factors determining the choice of a catering establishment carried out on a representative sample indicates that the price in the establishment has a stronger impact on women than on men, as well as on persons with children, persons with lower earnings and over 45 years of age. It is also a more decisive feature in the case of larger (more competitive) locations of residence of the respondents.