Wpis dostępny jest także w języku: polski
Nowe Zycie by Auchan is a project of the chain, which is already available in 44 shops in Poland. Thanks to the new initiative, Auchan customers will be able to benefit not only from InExtenso own brand clothing collections but also from the offer of second-hand clothes from well-known brands.
The Nowe Zycie (New Life) project is based on a closed-loop economy that will allow customers to both act ecologically and buy branded second-hand clothes at discount prices. The second-hand option has been tested in 5 shops in Poland and currently, it operates in 44 Auchan shops. During the project, the chain cooperates with the French company Patatam, which deals with recycling and selling second-hand clothes. Nowe Zycie by Auchan is not the first action in which both companies have joined forces. Patatam also cooperates with Auchan hypermarkets in France.
Auchan puts emphasis on the ecology
According to Radosław Dac, Product Manager of Auchan Retail Polska, more and more customers pay attention to ecological aspects of fashion. Buying and wearing second-hand clothes allows giving clothes a new life, and this makes the products available in the second-hand option more and more popular. As part of the project Nowe Zycie by Auchan, customers can buy products of such brands as Tommy Hilfiger, Guess, Ralph Lauren, Calvin Klein, or Desigual at attractive prices. The offer also includes products of many other brands, and the prices of available products range from PLN 7 to PLN 35.